I'm disappointed that I'm going to miss my first Colorado Rocky Mountain Bike Tour in 7 years. But in all honesty I haven't had much time on the bike this year. My passion for biking helped me land a job with Scheels, a sporting goods store, and so much more. Scheels is based in Fargo, ND, where I grew up. I've been a fan and a customer of theirs my whole life. When I heard they were coming to Kansas I wanted to be part of it. I was hired to be the Specialty Shop Manager for Bikes, but have since accepted a position as an Assistant Store Leader. It's been fantastic working with so many talented, fun people. It's also been time-consuming. In the last 2 months the only time I've been on a bike was as part of product training rides for some of the folks who will be selling bikes for us. So I'll set my sights on next years CRMBT and find something a little flatter and closer to home for now.
We're less than 2 weeks away from our grand opening, and local media were invited to tour the store last week. I think they were impressed:
For all of my Colorado friends, don't worry, we're headed your way soon:
SCHEELS Announces New Retail Destination in Johnstown, Colorado
Johnstown, CO – On Wednesday, June 3, 2015 SCHEELS announced their new location in Johnstown, Colorado. Unlike a typical sporting goods store or department store, the new Johnstown SCHEELS will be a collection of entertainment venues, specialty shops and boutiques staffed with Experts who focus on their passions. The 250,000 square foot SCHEELS Retail Shopping Adventure will showcase Colorado’s largest selection of sports, fashion and footwear under one roof!
“SCHEELS is thrilled to announce our newest location in Northern Colorado. After more than 15 years of studying the Colorado market and searching for the best possible location for a flagship SCHEELS, we are proud to be bringing our newest store to Johnstown, Colorado”, states Steve D. Scheel, the company’s Chairman of the Board. “We are excited to be bringing 250,000 square feet of sports, fashion, and footwear to the intersection of I-25 and Hwy 34 in Johnstown. The store will be 30,000 square feet larger than our most recent openings in Overland Park, KS and Billings, MT. And whether it is women’s sportswear and fashion footwear, biking, running, golfing, or camping, hunting and fishing, this location is the best possible location for SCHEELS to serve more than 750,000 people in Northern Colorado, as well as customers to the north and east in Wyoming and Nebraska. We will break ground early in 2016 and open in September 2017 to join the great mix of retailers at or near this intersection.”
“After searching multiple Colorado locations for our new shopping center, we are confident we have found the perfect location and town for our project to call home. We are excited to bring a new tenant mix to the area, and the addition of SCHEELS to our development is great news for Johnstown, the surrounding communities and the shopping center” says developer, Allen Schlup.
“I am excited and proud to welcome SCHEELS to the Town of Johnstown and the beautiful Front Range of Colorado. SCHEELS has a great reputation for quality operations and commitment to the communities in the locations they serve.
We look forward to collaborating with SCHEELS in developing an outstanding sporting goods retail destination,” Mayor Mark Romanowski.
Modeled after SCHEELS stores in Springfield, IL; Sandy, UT; Billings, MT; and Overland Park, KS the SCHEELS in Johnstown will feature specialty shops ranging from technical running gear and the latest fashion, to spectacular hunting and fishing shops. The sport shoe, hiking boot, and casual footwear selection will be the largest in the region with everything for toddlers to all athletes, from serious hikers to beach goers, and from hunters to the fashion conscious. There will be a World Class golf shop, bike shop, ski shop, canoe and kayak shop, and fishing shop. The gun and hunting shops will have the largest selection of guns in Colorado, ranging from everyday shooters to modern sporting rifles and collectible firearms.
Special attractions will include a huge 16,000-gallon aquarium; a 65-foot, 16-car, operating Ferris Wheel; photo opportunities; a wildlife mountain; shooting galleries; and laser shot shooting simulators. Customers will be able to test their golf, soccer, hockey, baseball, football and basketball skills on the sport simulators. No shopping experience would be complete without tasty treats; SCHEELS’ deli and fudge shop, named Ginna’s Cafe, will serve gourmet soups and sandwiches, Starbucks® coffee and specialty drinks, 24 flavors of homemade fudge, and 18 flavors of gelato, which will make the shopping adventure something unlike the Johnstown retail customer has ever experienced.
Johnstown SCHEELS will employ around 400 associates. SCHEELS provides the best training in retail for its career associates. The people at SCHEELS make it special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders and partners who think and make decisions for their individual store and the entire company.
World-Class Shopping and Customer Service
Providing SCHEELS’ customers with first-class customer service and the World’s largest selection of sports, sportswear and footwear are the priorities throughout the organization. Although each SCHEELS location is unique in design and sometimes varies in product selection, every customer is greeted and welcomed by friendly and knowledgeable associates. The SCHEELS guarantee is:
Everything you buy at SCHEELS, on sale or otherwise, is guaranteed satisfactory or your money back. You don’t take chances at SCHEELS, ever!
Just checking to see if there's still anybody reading, since I've kind of neglected this blog lately. I have a good excuse. I'm working hard to open one of the coolest stores you can imagine. The new Scheels in Overland Park will have everything you need for hunting and fishing (if you're into that kind of thing). You can find stuff for golf, soccer, hockey, and every other kind of competitive and recreational game you can think of. Plus a shooting range, golf simulator, mini bowling, photo ops and much, much more. And that's just the second floor!
As you enter the store you'll pass under a salt water aquarium and see the huge Ferris Wheel with Ginna's Restaurant behind that. Turn left and you'll find some beautiful women's shops for shoes, fashion, and athletic clothing. Turn right and you'll find a tremendous selection of the best sunglasses you can buy. Plus men's athletic and casual shoes, men's fashion and outerwear, and licensed merchandise to wear, tailgate with, or show your support for your favorite team.
In the back corner is a huge bike shop, the crown jewel of the store. ;) Lots of bikes for all ages, plus accessories, clothing, and a first class service shop to take care of you. I do have some good news, bad news. The bad news is that I'm not going to be the Shop Manager for the bike shop. The good news is I've accepted the position of Assistant Store Leader. I feel blessed to be part of a great leadership team that has impressed me from the first time we met. And more good news, one of my responsibilities is to oversee the bike shop, and help the new Shop Manager run the best shop in town.
The store is going to be amazing. If you're anywhere near Kansas City on June 27th or later, you've got to check it out. And even better are the people. I'm astounded at how many good people our team has been able to hire to run this place. And how many supremely talented people have transferred her from other Scheels locations. Every shop is staffed with experts who know their stuff, have a passion for their sport, and want to help you get the most out of your gear. Are you in?
A couple weeks ago I had the chance to visit Wisconsin as part of my continuing education on bikes. Is this a great country, or what? A group of us traveled from Overland Park to Des Moines, where we picked up some bikes to demo on a "hybrid" ride that week. Then we headed to Madison for a few days. We got to hear from several reps from different bike, bike accessories, and bike clothing manufacturers, as well as some Scheels bike experts on how to help our customers enjoy biking as much as we do.
Despite recent snow and chilly temps, we road on some paved trails around the lakes in downtown Madison. And we took a bus ride to Waterloo to tour the Trek factory. They don't show you everything on the tour, but I did get to see where my Project One Madone was painted Chi Red.
I did enjoy this picture of Trek founder, Dick Berg and his son on Independence Pass.
Then we took a box lunch, got back on the bus, and rode to Milwaukee to visit Ray's MTB indoor bike park. To be honest, my strategy going in was "survive and advance", like most teams in the NCAA tournament. But despite a handful of spills, I ended up having a great time. I rode around on the easiest two routes for a while before discovering the "pump track". It was a short track with banked turns, and small humps in the straightaways. A lack of speed going high on the banked turns would leave your wheels sliding right out from under you. But if you used your bike correctly, it was something like a roller coaster powered by you.
After dropping bikes off in Des Moines we got home late Friday night. Four of us got together Saturday for a short road ride. And I've been exhausted to some degree ever since. I'm glad the weekend is here to rest up for another busy week at Scheels.
We're still almost 4 months away from opening our new Overland Park Scheels, but we need some folks who might like to work on bikes. Experience would be a plus, but the main requirement is a mechanical aptitude and a love of bikes, as well as other sports equipment. If you know anyone who lives in the Kansas City metro area that might be interested, let me know and we'll figure out how to get together.
Scheels is an awesome company and we'll have lots of new bikes rolling in soon. Someone's going to have to help get them put together. What do you think?