We're less than 2 weeks away from our grand opening, and local media were invited to tour the store last week. I think they were impressed:
For all of my Colorado friends, don't worry, we're headed your way soon:
SCHEELS Announces New Retail Destination in Johnstown, Colorado
Johnstown, CO – On Wednesday, June 3, 2015 SCHEELS announced their new location in Johnstown, Colorado. Unlike a typical sporting goods store or department store, the new Johnstown SCHEELS will be a collection of entertainment venues, specialty shops and boutiques staffed with Experts who focus on their passions. The 250,000 square foot SCHEELS Retail Shopping Adventure will showcase Colorado’s largest selection of sports, fashion and footwear under one roof!
“SCHEELS is thrilled to announce our newest location in Northern Colorado. After more than 15 years of studying the Colorado market and searching for the best possible location for a flagship SCHEELS, we are proud to be bringing our newest store to Johnstown, Colorado”, states Steve D. Scheel, the company’s Chairman of the Board. “We are excited to be bringing 250,000 square feet of sports, fashion, and footwear to the intersection of I-25 and Hwy 34 in Johnstown. The store will be 30,000 square feet larger than our most recent openings in Overland Park, KS and Billings, MT. And whether it is women’s sportswear and fashion footwear, biking, running, golfing, or camping, hunting and fishing, this location is the best possible location for SCHEELS to serve more than 750,000 people in Northern Colorado, as well as customers to the north and east in Wyoming and Nebraska. We will break ground early in 2016 and open in September 2017 to join the great mix of retailers at or near this intersection.”
“After searching multiple Colorado locations for our new shopping center, we are confident we have found the perfect location and town for our project to call home. We are excited to bring a new tenant mix to the area, and the addition of SCHEELS to our development is great news for Johnstown, the surrounding communities and the shopping center” says developer, Allen Schlup.
“I am excited and proud to welcome SCHEELS to the Town of Johnstown and the beautiful Front Range of Colorado. SCHEELS has a great reputation for quality operations and commitment to the communities in the locations they serve.
We look forward to collaborating with SCHEELS in developing an outstanding sporting goods retail destination,” Mayor Mark Romanowski.
Modeled after SCHEELS stores in Springfield, IL; Sandy, UT; Billings, MT; and Overland Park, KS the SCHEELS in Johnstown will feature specialty shops ranging from technical running gear and the latest fashion, to spectacular hunting and fishing shops. The sport shoe, hiking boot, and casual footwear selection will be the largest in the region with everything for toddlers to all athletes, from serious hikers to beach goers, and from hunters to the fashion conscious. There will be a World Class golf shop, bike shop, ski shop, canoe and kayak shop, and fishing shop. The gun and hunting shops will have the largest selection of guns in Colorado, ranging from everyday shooters to modern sporting rifles and collectible firearms.
Special attractions will include a huge 16,000-gallon aquarium; a 65-foot, 16-car, operating Ferris Wheel; photo opportunities; a wildlife mountain; shooting galleries; and laser shot shooting simulators. Customers will be able to test their golf, soccer, hockey, baseball, football and basketball skills on the sport simulators. No shopping experience would be complete without tasty treats; SCHEELS’ deli and fudge shop, named Ginna’s Cafe, will serve gourmet soups and sandwiches, Starbucks® coffee and specialty drinks, 24 flavors of homemade fudge, and 18 flavors of gelato, which will make the shopping adventure something unlike the Johnstown retail customer has ever experienced.
Johnstown SCHEELS will employ around 400 associates. SCHEELS provides the best training in retail for its career associates. The people at SCHEELS make it special and SCHEELS associates are among the highest paid in retail, with outstanding benefits. SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders and partners who think and make decisions for their individual store and the entire company.
World-Class Shopping and Customer Service
Providing SCHEELS’ customers with first-class customer service and the World’s largest selection of sports, sportswear and footwear are the priorities throughout the organization. Although each SCHEELS location is unique in design and sometimes varies in product selection, every customer is greeted and welcomed by friendly and knowledgeable associates. The SCHEELS guarantee is:
